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Brand Kit

Vintage · industrial · analog

Everything you need to represent Earth Works Amsterdam — the logo, the colours, the type, the textures, the photography and the way it all moves. Straight from Het Groene Veld, Amsterdam Noord.

Logo

The mark

The wordmark is built from a diamond-plate texture; the “O” in WORKS cycles through a turntable, tape reel, globe and drum. Keep clear space around it and use it on dark or warm-cream backgrounds.

Colour

Palette

Warm, underexposed and earthy. Rust and brass are the accents; bone, paper and cream carry the light surfaces; ink and coal are the dark ground.

Ink#0B0A08
Coal#15120D
Coal 2#1D1812
Rust#B14A22
Rust deep#7E3315
Brass#CF9B46
Olive#5C6346
Cream#E6D4B2
Paper#E7DEC9
Paper dim#B9AC90
Bone#F4EEDE

Typography

Type system

Anton — display

Records in, records out

Headlines & section titles · uppercase · weight 400

Caprasimo — “groove”

The most important things in life are invisible

Feature subtitles, quotes & warm titles · weight 400

Space Grotesk — body

A vinyl studio, a record shop, a cutting room, a label. Analog to the core — and built on community.

Body copy · weights 400 / 500 / 700

Space Mono — labels

HET GROENE VELD · AMSTERDAM NOORD · 33⅓ RPM

Labels, captions, meta & UI · letter-spaced uppercase

Texture

Surfaces

Analog materials over flat colour: magnetic tape, paper grain, diamond-plate and film grain.

Magnetic tape
Cream paper grain
Diamond-plate
Film grain

Photography

The look

Dark, warm and underexposed — shot at Het Groene Veld. Never brighten or lift; keep the shadows deep.

Records

The catalogue

Roots, dub and heavyweight riddims — pressed, cut and distributed by Earth Works. The full list lives on Discogs ↗ and Bandcamp ↗.

Motion

How it moves

Earth Works animated logo
Site & photography by xchematic Mats